Monthly Archives: August 2017

5 Awesome Security Plugins all Shopify Merchants Should Try

With the frightening increase in fraudulent credit card transactions, content pilfering and bot targeting cases, it’s evident that security is still a stumbling block among Shopify merchants.

That’s why it’s essential to use the latest tech in the market. Only that way will you safeguard your online business and infuse confidence in potential customers.

Here is a guide through 2017’s most powerful plugins merchants can use to secure their Shopify stores.

Age Check

Are you dealing with age-restricted products? — Adult novelties, tobacco or liquor-related items? Well, make sure you are selling to buyers of legal age. But how can you do this with little effort? Try the Age Check plugin from Lifter Apps.

This plugin allows a merchant to effortlessly attach an age confirmation widget to their Shopify store, which lets you easily comply with all age verification laws.

Human Presence Technology

The Ellipsis Human Presence Technology plugin is …

Improving Your Brand Awareness to Generate Sales

With any company it is important that your target audience recognizes your brand. As studies show, brand recognition can impact sales as consumers tend to choose a brand they recognize over an unfamiliar brand when given multiple choices. Especially today, with the market so saturated, it is more important than ever to ensure that your brand stands out in consumers’ minds.

There are many ways to increase brand recognition but many of them tend to be quite pricey when competing with other large brands. Typically, most brand awareness campaigns are designed to get a brand in front of as many eyes as possible. This often involves TV ads and expensive online marketing campaigns. These strategies can be very effective but can also eat through your marketing budget quite quickly. A 30-second ad in the Super Bowl, for instance, costs an average of $5 million. So how do you …

Benefits of Email Marketing for Small Business

Email marketing is a great way to build relationships with your customers and prompt sales. However, you may be wondering why you should consider an email marketing strategy for your business in today’s social media world? Well, for a start you still need an email address to sign up for a social media account. People also check their emails regularly throughout the day, out of office hours, on holiday and even more so on smartphones (43% of email is now opened on a mobile device). Therefore, if you want to be visible to your customers at a time that suits them, a permission-based email marketing strategy could be just the way to achieve it.

Bravr, a digital marketing agency, has compiled a list of just some of the benefits email marketing can have on your small business:

  1. Build Relationships and Trust
    It is no secret that people buy from