The Impact of SEO and Web Design for your Business The aim of any business that has a website is to get as many targeted traffic to their website. The surprising fact is that this involves more than just creating a website since some websites are dead since they receive little or no visitors. Some of these websites are poorly designed and are hard to navigate. Others have a great design and layout but they never appear among top searches in search engines thus never get any visitors. It is a known fact that the more visitors a website have the higher the chances of customer conversion. To get more visitors to a website a business needs to use a two-pronged approach that involved getting a great web design and optimizing the content for better search engine results. It is a known fact that to create a great website the web designer needs to consider is the load time. Load time is influenced by the visuals, layout and design elements of the websites. Slow loading websites are a put off to visitors and given the fact that on average, most people wait for only 3-5 seconds for a page to load.
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Another aspect to consider is the layout of the website. It is a known fact that web designs that are busy and complex affect the perception of the visitor. It is surprisingly true that the structure of content also affects the capacity to build trust with clients. Vital information should be visible at the first glance and this happens when it is placed in front or at the center. It is a known fact that easily accessible information also builds client trust and removes the inconvenience of having to click repeatedly at links to get the right content.
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Visuals, color and font schemes are another important consideration. A good website has visuals that are well balanced out and not cluttered together. Photos need to be used carefully, not stockpiled. Fonts need to be the right size and avoid excess curves, which make the words hard to read. It is a known fact that the color scheme used should not be too bright or too dull. The other aspect is mobile optimization so that the website can be viewed on smartphones. The advantage with this is that it enables customers, who are on the go or are unable to access a computer, still be able to access the website. The truth is that designing a website is half the work, the other part involves optimizing the website for search engines. First the business owner needs to create rich content that is easy to comprehend, informative, authentic and having a good keyword density. It is true that proper keyword density will make the website feature among the first search results of a search engine.