5 Key Takeaways on the Road to Dominating Guides

Are you Ready for Google Penguin 4.0 Update?

With search engine optimization being the best marketing tool there is, many website owners are trying their best to enhance the rankings of their sites. There are a few of them, however, who use black-hat link schemes to influence the rankings of their sites. Note that search engines usually prohibit such tactics because they give such sites an unfair advantage over the rest that use allowable methods. Search engines have become smarter by introducing various means of identifying and penalizing sites that use the prohibited techniques. That is why you will hear of search engine updates every once in a while. What do such update mean for you as a site owner?

When you use spammy links to get favorable rankings, your penalty will come immediately, which is different from past cases where the consequences took some time to get noticed. On the other hand, if you have been using white-hat techniques to boost your organic rankings, your site will benefit from a promotion, meaning that its visibility will enhance significantly.

Because the latest updates will run continuously into the future, there will be no time that you will use black-hat techniques without such acts going unnoticed by search engines. It could be time to abandon your old domain for a new one if the use of prohibited techniques is rampant in the old one.

Several years ago, your site could remain penalized for several months or years even after you carried out the steps needed to eliminate the use of black-hat techniques. In such a situation, you could lose out significantly even after complying with the requirements of search engines, which was unfair. The latest updates are fair because your site will be freed almost immediately after you use the techniques that are allowable.

The latest updates will only affect the pages that are spammed but not effect penalties on the entire website. In past instances, a whole site could suffer the adverse consequences of the spamming. For someone with a page of two that are spammed, it will be easy to effect the changes needed.

The use of outdated SEO tactics and failure to update your website will not go well with the updates in place at the moment. Sites that will mostly get affected are those operated by industrial manufacturers. Therefore, updating your site and using the most recent SEO tactics will no longer be optional.

Using quality content has always been rewarded and will continue to be with the updates in place. Here, the term content refers to videos, images, and text. In addition to making use of those you have ignored in the past, you also need to ensure that site visitors find them relevant for their purposes.