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What You Should Know About Google Penguin 4.0

On September 23 just this year, the Google Core Algorithm has welcomed its new member which is the Google Penguin 4.0.

A lot of people have been awaiting for this. Following are Penguin 4.0 key features which will help many SEO specialists.

1. This was released to all countries and available in different languages as well. While the rules remain similar for everyone, the websites have impact independence regardless of their location.

2. The real-time feature of Penguin 4.0 is the talk of the town. This would signify that the ranking of the page is subject to change as Google updates any information regarding the page or the linked pages. The impact of any of your actions can be noticed more fast than ever.

3. With this real-time feature, you’ll be able to recover fast from penalty. Once your website is penalized, you need to instruct your webmaster to do everything he can to remove all the harmful links and improve it. As the Google recrawls the pages, it will give the positive results immediately.

4. Penguin 4.0 is a part in the core algorithm of Google. This is one of the huge announcements of Google about the update. This would mean that you should monitor the backlink profile regularly.

5. Penguin is more granular than before. The algorithm do not give its focus on the entire website but on the certain pages toxic links. Tracking the micro-penalties becomes more hard. So, it is important to audit the necessary specific pages and subdomains of your site regularly.

Although Penguin has so many benefits to offer, you need also to know how to use it properly for your utmost advantage.

One of the downsides of Penguin is that no notice is given if the site is penalized. Some people only assume that they are penalized with they see indirect signs like declined positions or sharp drop.

What is good here is that your actions will yield the results more quick than before. This can be beneficial for you. This would mean that the recovery process is more fast as well as the penalization process. Following are some ideas and tips to help you protect your site.

Spend time to regularly monitor your position. You can set an email alert in order to be informed once the position changes. Next, you have to ensure that the backlink profile is clean and healthy. Be sure to check the new as well as the lost backlinks on a regular basis. You should also consider making a backlink audit on the whole website. Since Penguin is more granular, you have to undergo this important step. Lastly, you should set up properties for each subdomain in the Google Search Console as well as updating any disavowed file.

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