It finally happened. Last year mobile searching surpassed traditional desktop searching, and is changing internet marketing in more ways than one. Two decades ago no one could have fathomed internet capability on a cell phone, and now it’s the norm with fewer and fewer stores offering simple phones with basic plans. Interestingly, people search differently on mobile devices than on a desktop, so companies must take this into consideration when building their SEO strategies. Here are five ways mobile searching is transforming the SEO marketing technique, for more invormation you can visit Philadelphia SEO
- Searching with fewer words. It’s no surprise that people tend to type fewer words when searching on a mobile device than from a desktop. For one, it takes more time to type out, and a whole sentence might be cut off on a tiny screen. However, fewer words cause broader results. The more words a person uses, the more specific their search becomes. For instance, someone could search “New York dentists” and get results ranging from dentists all over the state to New York dental colleges; but a search for “New York, New York best dentists for root canal” might offer more specific pages on what they’re looking for. Companies must now adjust their approach and create one or two keyword phrases, instead of longer phrases, that yield the results they want.
- Use of images. Images tend to load slowly and use more data on a mobile device, so users are less likely to visit a page with a lot of images. Search engines have taken this into account and even penalize websites for using too many images. Pictures are a great visual tool for marketing, but less is more when it comes to mobile marketing.
- Shorter text. There’s a reason why people use Kindle to read online books rather than their phones. Nobody wants to read long articles on a tiny screen. Thus, companies have started to shorten the text on their websites, or articles related to their companies, to appeal to mobile users. Many keep it to a 500 word or less limit. Mobile users want information quickly and won’t spend a lot of time searching a heavily worded page for the answers they seek.
- Apps over browsing. There’s probably an app, or several, for anything people have need of these days. From fitness to grocery shopping, mobile users prefer apps to web pages because of the concise and accurate information apps provide. Apps tend to be more user friendly than web surfing and have everything in one convenient location as opposed to searching several pages for all the information a person needs. Businesses can take advantage of this by building their own app or connecting their products through another app. For instance, Facebook now provides the capability for a mobile user to buy a third-party product directly through Facebook without ever having to leave the app.
- Formatting. Web pages are formatted differently on mobile devices than desktops, and some pages won’t even load on a mobile device. If creating an app for your business is not an option, at least consider creating a mobile friendly version of your website so users can still access your services.
For the most up-to-date SEO strategies to build your business online, visit www.placementseo.com.