Marketing is at the core of every successful business. It’s what brings in your customers and keeps them interested. Contrary to what most business owners believe, marketing doesn’t have to cost a ton of money. We’ve compiled a list below of some low-cost ways to market your business. Remember that money spend marketing should be looked at as an investment that will pay dividends far into the future.
Keep an Active Blog
Although search engine optimization purposes use to require business websites to keep a blog to maintain a good ranking in Google, the importance goes beyond that. When you keep a blog, you are keeping your current customers updated on newsworthy information that can benefit their lives.
Also, realize that keeping a blog can bring in new customers. The more content your website has about topics in your specific niche, the more likely users will land on your blog pages through their search engine inquiries.
Tutorial How-To Videos
Video marketing is taking over a large sector of online search results. Many consumers are looking for hands-on explanations for problems that they have. If you had your choice, would you read the two-thousand-word article on changing your washer belt, or would you simply watch a video about it?
If you are like most consumers, you just want to click play and follow along with the video instructions. These tutorials are a wonderful way to connect with customers in your market. You can give valuable information about maintaining your products or instructions on how to use them. The point is to be helpful and give quality information to potential customers so they come back to you when they run into a problem in the future they can’t solve.
Social Media Marketing
Businesses like GreenWing Technology are using the free online presence of social media sites to market to their customers. By posting fun and shareable content, your current customers will be reminded of your business and they will be likely to share your content with other potential customers. It is a very likely event, to see your interests on the social media platforms increase dramatically.
You should have social media accounts on all the popular networks, including Facebook, Twitter, and Instagram. Don’t fall behind on this type of marketing as this is one of the cheapest and easiest ways to connect with your consumers in an instant.
Newsletter Email Marketing
When viewers land on your website or order your products, encourage them to jump on your newsletter email list. This will give you access to a streamlined connection to talk to your customers and those who are thinking about buying your products.
A newsletter is a fantastic way to give potential consumers valuable content with no strings attached. All they need to do is put in their email and they will get a ton of great content each month that peaks their interests. In these newsletters, you can encourage them to check out your latest products or just make sure that your logo is current in their mind.