ALL ABOUT PENGUIN UPDATES.
Popular search engine websites are known to change and renew their search engine processes and systems at a constant pace to make sure that all their search results are providing good and relevant content to web surfers. For, any updates implemented that a website might not be aware of, would definitely have a negative effect on it. It is always a must that the website is ranked and maintained in the top results for maximum visibility and realize its potential for great profits.
This resulted to many digital marketing experts to completely change their online marketing strategies and styles in order to ensure that what they are implementing are in accordance with the updated search engine results rules. Still, ensuring that your site is optimized for the latest onslaught of search engine updates can be quite a challenge. To the inexperienced individual, they might not be aware of it but these constant changes and updates that are done to search engine processes, are what influences the online digital marketing trend as you see it now. Disregarding and overlooking the updates and changes imposed in these search engine results would be setting your site up for severe penalties and potentially losing your online visibility as well.
When you think about it long and hard, all these changes and constant updates are merely designed for the user’s optimum benefit and experience – to make sure that they are constantly getting the results they needed in an effective and efficient manner. Most of the updates are primarily intended to reduce any web spamming and keyword stuffing strategies that are commonly seen in an effort to promote the website.
One of the known updates that online digital marketers are currently familiar with, would be the penguin 4 update.
This ensures that the information provided by search engines are relevant and suited for what the user is really looking for. This works both ways because, the user gets the results they wanted at all times, while the search engine gets the loyalty of the user and would be their go-to site whenever they need to search for or look up something on the internet.
It targeted those sites that have been doing some questionable digital marketing tactics like over optimization, spammy links, and over stuffing their content with keywords that made it look relevant to the searched entry but is really not; in effect they punished them by demoting their sites or removing it on the ranked results entirely. Consequently, many a website had been penalized which had inadvertently equated to millions that had lost their rankings and placing on the search engine results.
Therefore, if you do not want your site penalized, make sure that place only natural links and relevant, well-written content in your sites as much as possible.
Resource: additional hints